Vermont Woman Launches Innovative Temporary Tattoo Business
Parents Want Nature and Positive Themes
Temporary Tattoos for Adventurous Women Now Available on Amazon
Except now they are.
A Vermont woman has launched a new concept in temporary tattoos: tattoos with all positive and nature themes, for creative adult women. Not blood, blades, bondage or bimbos. Not cutesy kiddie unicorns and pirates. But stylized henna, animals, and natural elements.
"It's kinda crazy," exclaims Lisa Johnson, founder of Live Yummy. "No one's ever done it before."
Lots of kids' temporary tattoos have animals, of course: ladybugs, cowboy hats, dinosaurs, fish, all with simplistic flat designs. And adult temporary body art for men is mainly daggers, dragons and sports teams. And for women?
"Most are sold as 'tantalizing' or 'fantasy' collections, or you get two expensive tiny positive words for your pinkie," counters Johnson.
"Why is that?" she asks rhetorically. "I'm tired of seeing women's products only be for entertaining men. Our bodies are for our own enjoyment, so let's wear what inspires us."
Her full collection, called Temporary Tattoos for Adventurous Women, includes 43 tattoos in sizes from 2"x2" to 4"x6", and it boasts multiple henna designs in three different colors, several animals like fox, gecko and butterflies, elemental designs like sun and moon, and more complex images such as a bird flock and an intricate peacock feather.
She points out, "I want to wear body art that I'm happy to wear in front of my daughters, or even put on them. Not something that portrays women in a negative light, or promotes violence and bloodshed. When I couldn't find what I wanted, I curated this collection and am offering it to my friends and women all over."
Johnson was adamant about the safety of the designs, precisely because she knew her daughters would want to try them, and share them with their friends. She says the tattoos are FDA approved. "I eat pretty healthy food, live in Vermont for the fresh air and water, and want to stay healthy, so of course my tattoos exceed US safety standards and are made here in the U.S.A.," she explains.
So why don't more sellers offer positive and nature themes?
It may be a matter of perception.
Johnson remarks: "I think people see temporary tattoos as being like tattoos. I don't. I see them like earrings, or scarves: they're body art, a way for a woman to express her fabulous self. Permanent tattoos are there forever or until you pay a fortune for removal," she suggests. "But women who are nurturing and creative are more likely to want to change their body art every day, the way you change your shirt every day."
As a result, she believes, temporary tattoo companies present themselves as if they're talking to the permanent tattoo crowd, where Live Yummy relates instead to a very different market: creative women of any age who are comfortable with their own bodies and exuberant spirits.
"When I was much younger, I worried about what everyone thought of me," smiles Johnson. "But now, I wear what I want, because it delights me. Being able to wear beauty inspires me, so I want art that helps me with my daily transformations and evolution as an adventurous, creative woman."
Time will tell if other women feel the same.
About Live Yummy
Live Yummy is a Vermont-based business making it easier for women to enjoy the yummy and juicy delight of life. Offering Temporary Tattoos for Adventurous Women, Live Yummy makes life simpler, easier, and happier. Their products are available on Amazon.com.
Lisa Johnson, Yumbassador
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