Content and Social Media Marketing, the New SEO
SEO is the process of formulating a strategy for website to gain visibility on search engine results pages (SERPs). However, Google’s algorithmic updates - the panda, penguin, hummingbird and its variations – shake and reshape the whole SEO marketing game
Nowadays, to achieve high ranking on search engines, content and social media marketing strategy should be in unison. Create and share outstanding content, build a site that’s meant for users and searcher and not solely for the search engines, and execute some of the SEO best practices.
Here are some of the SEO best practices these days:
Social Media is Google’s New Avenue to Discover Sites: use all leading social media platform, specially twitter, to tell the Big G that the site that there’s a newly released content on the site with hyperlinks embedded on the posts to the post or page.
As much as possible build the site on WordPress having the basic page attributes to drive SEO: there should be consistency in the Title and Descriptions and one’s content, the use of the Yoast plug-in will also come in handy.
Come up with shareable contents: Excellent and well written contents that are educational and informational will drive traffic to the site and with the use of ShareThis WordPress plug-in, visitors can easily share the site’s contents across their social media accounts.
Avoid having a sluggish websites, Google doesn’t like that. Page load speed can be determined through Pingdom’s site to understand the critical page load speed of every web page. It is a must to keep the page load time of every page less than 2.5 or meet Google’s page load speed of 1.4 seconds.
Keep an eye on the comments on the site’s blog, popular sites attract spammers so it a must to put all comments in moderation so that comments will on hold for review and that only the quality comments are posted on the page. This maybe a full time job though especially if the page is flooded with comments of no significant sense this is where Disqus come in handy to make this task easier.
It is must for Internet Marketers to understand that SEO is just a strategic part of one’s overall marketing recipe and thus should be integrated with other strategic marketing initiatives: content curation and development, ads (don't forget about re-targeting), social media, email, offline and commenting on other sites.
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