A New Formula Of Vitamin C Wins Over Its Predecessor Forms In Topical Vitamin C Applications
The Ultimate Breakthrough In The Combination Of Vitamin C and E For The Best Skin Results In Just One Product
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This new formula is called Stay C 50, a stabilized sodium salt of L-Ascorbic Acid. The esterification (a process normally occurring in nature) of ascorbic acid protects vitamin C from destruction by oxidation. The result is a stable, highly effective form of Vitamin C which is biologically-active, hence readily absorbed and easily utilized by the skin cells.
According to various articles published by the US National Library of Medicine, the benefits of Vitamin C are numerous for the skin. The Anti-Oxidant properties helps neutralize the free radicals in the skin, which are formed by exposure to the damaging UV rays of the sun and pollutants such as cigarette smoke. These free radicals damage the cell membrane, proteins and collagen, which is the basis of the skin network. Sunscreens can block only up to 55% of free radicals that the skin gets from exposure to UV rays. Hence the skin needs a dose of Vitamin C to complement the effect of sunscreens for adequate protection especially in the summer months.
Vitamin C works best with Vitamin E, another component found in Kleem JeunesseŽ Vitamin C Serum. According to the Indian Journal of Dermatology, Vitamin E potentiates the action of Vitamin C fourfold! Working synergistically, these two vitamins help preserve the hydrophyllic (water-loving) and lipophyllic (fat-loving) compartments of the skin cell, maintaining the skin's youthful appearance.
Vitamin C is also a healthy way to remove skin spots or discoloration caused by sun or aging process. This is because, unlike other cosmetic products which are toxic to the melanocytes (the cells that produce skin pigmentation), vitamin C interrupts the process of melanin formation in concentrated areas which allows spots to form, without harming the cells themselves.
Last but not least, Vitamin C has a potent anti-inflammatory effect on the skin and can be used to help treat conditions like acne vulgaris or rosacea.
Vitamin C in its pure form however, tends to react quickly with the oxygen in the air and by doing so, not only does it lose its effectiveness but also creates harmful effects in the skin by depleting the skin's own natural anti-aging defence system. Vitamin C which has been exposed to air can easily be identified as it changes into a yellowish colour. This is hidden in some serums as they are dyed during the manufacturing process.
Kleem JeunesseŽ enhanced Vitamin C serum is colourless and odourless to give its users the assurance that the Vitamin C applied to their face is fresh and effective and will remain so for its whole duration thanks to the Stay C 50 formula.
Nevertheless, Kleem Organics have chosen an airless, matte bottle to contain its Vitamin C serum. An airless container not only does not allow air to get in contact with the product, hence a double protection against oxidation of any of the ingredients inside it, but also prevents bacteria from contaminating the product, rendering the product sterile. The pump on the bottle also delivers metred doses to reduce wastage and making the product last longer!
With the numerous advantages of Vitamin C, and especially the new Stay C 50 formula which ensures that this vitamin remains always in its active beneficial form, Kleem Organics are very satisfied with this new discovery and more so for the benefits it will afford to its clients' skin wellbeing.
About Kleem Organics
Kleem Organics is a holistic skin care company which prides itself in using natural and organic ingredients for its skin care products. The founders of the company, Joseph Meli and Matteo Sorato are researchers in Epigenetics and have studied the link between the thoughts and perceptions of an individual with the manifestation of positive results from skin care products on a physical level. The founders work closely with clients to assist them with improving their wellbeing and self-confidence and improve their way of thinking about their physical appearance to potentiate the effects of the skin care products they use.
Joseph and Matteo
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