Mark Maupin Shares Keys for Local Business Marketing at Detroit College
On Thursday, Mark Maupin of the Right Now Marketing Group gave online marketing tips to local business owners at a college in Detroit.
Mark Maupin of Right Now Marketing Group shared local buisness marketing tips at the Detroit college
One person in the audience mentioned, “I feel really overwhelmed. We really have to do all of that?”
Maupin replied, “If I was looking to compete with you, that’s exactly what I would do!”
Maupin emphasized that business directory sites are the most effective way to reach a business’ local market. He reminded the audience that more than half of the searches done online are done using Google. More than half of all searches are done on a mobile phone, opposed to a desktop or laptop computer. Nearly three-fourths of all mobile phones run on Android, which is owned by Google. After the paid advertisements, the first search results on mobile phones tend to be map locations hosted by Google. Therefore, Maupin concludes, it makes sense for businesses looking for local customers should be utilizing these Google-hosted maps (formerly known as Google Places but today are called Google Plus Business Pages).
He explained the importance of making sure that brand name is relevant. Local online business marketing depends on brands being established online so search engines, like Google, understand that a business truly is a player within its industry.
Maupin summarized his message by stating that local searches translate into more sales, and every business that caters to specific geographic markets should be utilizing a great resource by Google. Any business that is not marketing locally is losing on a great opportunity to get a lot of customers. The benefits of using Google Plus for Business are too valuable.
About Right Now Marketing Group: The Right Now Marketing Group provides cost-effective online marketing solutions for service-oriented businesses. The group also helps manage reputations created by online search results. Occasionally, the group will sponsor online marketing training events. For more information, call Mark Maupin at (248) 939-6232 or visit http://RightNowMarketing.org.
Right Now Marketing Group, LLC
Tel: (248) 939-6232
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