Momprenuer X 2 – Second Time Around Just As Sweet
Inspired by Her Own Search for Organic Skin Care - Owner of SensoryEdge Launches Natural Skincare Line Essential Skin Solutions
Creating a brand is no easy task so where does she find the time? Shapiro says, "Balance is important so it is crucial to be realistic when setting your goals. That doesn't mean you shouldn't do it – it just means you can't do it alone. You need to ask for help. Establish a car pool, get the kids to help with chores, or hire an assistant to get tasks done. You need to set up a system that works for you."
Essential Skin Solutions is in its infancy but well on its way. When asked what prompted this departure from her child-centric business model Shapiro said it was kind of an accident. "I tend to get inspired by things in my daily life. I have always been concerned with my skin and I know a lot of moms out there tend to forget about themselves - they are so focused on their kids. I am guilty of that too. Now that I am getting older I can no longer afford to take my skin for granted. One day I was researching skin care and realized that I had a hard time finding affordable skincare products with natural ingredients. Spending hundreds of dollars for one organic skin care product is not an option for everyone."
Keeping products affordable was also one inspiration for SensoryEdge but unlike her other business Essential Skin Solutions focuses on the life of Moms. When SensoryEdge was founded Mrs. Shapiro's focus was on helping her eldest son who was newly diagnosed with Autism. She says creating a brand for moms just makes sense for me right now. She has always wanted Moms to remember to take care of themselves. Shapiro says, "If you don't take care of yourself, eventually you will not be able to take care of anyone else."
Alycia said her plan is to create a line of effective skin care formulations that are made with natural and organic ingredients. "Today our skin is under constant assault from the toxins in our environment. I don't think our skin care should add to those toxins so using as many natural ingredients as possible just makes sense. As to why organic is important – think about it. If a botanical ingredient is not organic then it probably contains pesticides. Personally I don't want to put pesticides on my face or my body. I am probably more sensitive about this because my son has autism but I think that we should all be careful about what we put on our bodies as well as what we put in them"
When asked about why a skin firming cream was her first product Alycia laughed and was slightly embarrassed but she answered with her usual brutal honesty. She says, "I was in the research phase of developing our first product when I saw an episode of Dr. Oz on cellulite. I have to keep it real – I live in Los Angeles and I like to wear shorts. Unfortunately, I am in my 40s and despite exercising and a healthy diet my legs were just not cutting it anymore. I went to buy some cellulite cream with caffeine and retinol like Dr. Oz recommended but most had so many chemicals in them. I wanted something that had those ingredients but was more natural. I did some research on the best botanicals for tightening your skin and worked with one of our labs to get this cream created. It just happened to be the first product ready so it is the first one we launched. It is called Smooth Solution. I have been using it myself and I am proud to say I am very happy with the results. We will be launching more new products by the end of the summer. I know this is just the beginning of another amazing adventure in business."
About Essential Skin Solutions
Essential Skin Solutions is dedicated to creating the most effective and safest Natural Skin Care products for the face & body.
Essential Skin Solutions
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