Heart Felt Dryer Balls Announce New Website: Bargain Hunters Swoop
Heart Felt Dryer Balls have a new website to educate eco-conscious consumers about how to save time and money doing laundry
Marketing Manager Sophie Porter said "the eco-moms who are looking to ‘green-up' their homes love being able to find out exactly how these products work by watching our videos and seeing exactly how the balls are made. We even cut one in half to show that they are hand felted throughout and there are no cheap fillers or long yarns of wool that could unravel. A little bit of technical info increased sales, rather than frightened consumers with science. They hate green-wash so we have been very clear to manage expectations and fully describe the product and its performance".
Porter thinks that the customers love the no-hype, clear facts and says they are especially excited to be the only New Zealand supplier of pure wool dryer balls in the United States. The use of wool dryer ball with essential oils is proving a popular choice with customers who add lavender and tea tree oil to naturally scent their washing.
Porter said "our website is simple and we wanted customers to know exactly what they are buying. The brand is about pure, clean and green New Zealand and this is reflected in our product, our website and the total customer experience." The website is uncluttered and clean, with a link to the Amazon.com product listing for those who wish to purchase.
Heart Felt Dryer Balls are also on Facebook and spokeswoman Sophie Porter said she is delighted with the uptake. She said "our primary market is eco-conscious moms, and those who use cloth diapers are very quick to realise the time savings from our product. They are a very social, online cohort. We have also seen huge potential from sites such as Pinterest, Instagram and others but we are doing one thing at a time, and doing them properly."
Heart Felt has been giving away dozens of sets of wool dryer balls to let customers trial them and post feedback for their peers. "This social sharing is key to our marketing strategy and is the company's first foray into social marketing," notes Howard. The number of mothers using cloth diapers is growing rapidly and the online communities to support research into using cloth diapers are very active".
Porter notes another trend that has helped with the product's recent launch is detoxifying homes by eliminating artificial chemicals and toxins. Dryer sheets and fabric softeners, which contain many synthetic fragrances and chemicals, can be eliminated with use of dryer balls so Heart Felt is seeing lots of customers looking for natural alternatives.
The company has been celebrating midsummer with a new discounted sale price of $12.95. While the new website does not have a shopping cart, customers can easily move to other sites such as You Tube for instructional videos and Amazon to make a purchase.
About Heart Felt Dryer Balls
Heart Felt Dryer Balls make premium quality wool dryer balls that help busy, cost-conscious and eco-conscious householders by reducing the time, cost and environmental impact of doing laundry. Presented in a organic cotton gift bag, the popular four dryer ball pack is available exclusively through Amazon.com (Amazon.com/Heart Felt Wool Dryer Balls).
Heart Felt Dryer Balls
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