E Cigarette Brands in limelight again for Vapor Cigarettes
Vapor Cigarettes are a furore among smokers and as well as non smokers these days. A favorite mostly among the youth, the promotional practices, marketing and advertising techniques of E Cigarettes are being reviewed constantly by authorities to understan
The U.S. Food and Drug Administration (FDA) has announced that there will be some regulations concerning e cigarettes which has inspired the U.S. Senate Committee on Commerce, Science and Transportation to take a review at the adverting practices and promotional techniques used in electric cigarettes.
Various Smokeless Cigarette brands have been under state and county regulations and restrictions placed by several health regulating bodies and authorities. Jason Healy, president of the brand Blu Cig, in a testimony specified that they had not waited for FDA to impose restrictions on them but have adopted steps and measures on their own to restrict youth’s access to their products.
Some of the measures adopted by e cigarette brands in this regard are age verification by a third party while purchasing a product from the brand’s website as to reduce purchases made by minors. Secondly, brands have been consciously trying to adopt responsible marketing techniques that are targeted at adults. To ensure effectiveness of this, advertisements are now being placed in such areas, events or in those media vehicles where at least 85 percent of the target audience is mature and adult. These excess restrictive methods adopted by the brands have been successful in curbing the exposure of youth to e cigarettes ads and promotions.
For regular smokers, Water Vapor Cigarette are definitely an alternative that can be adopted over regular tobacco cigarettes due to absence of tobacco in the e cig and also because even the level of nicotine can be controlled by vapers in electronic cigarettes.
Digital Smoke is one of the leading Electronic Cigarette Review site on the web. The website uses a team of experts to research information on the latest electronic cigarettes and create detailed and informative reviews. Along with it, they regularly update and inform users of E-Cigs about new products, the uses associated with it and any new update in the E-Cigarette industry.
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