The Debate On Vapor Cigarettes Heats Up As E Cigarette Experts Voice Their Concerns
E cigarette brands want to provide smokers with the "reduced-risk" products they desire until there is been more time to do research.
The reality is that while tobacco product sales have been on the decline for the past few years whilst Electric Cigarettes are gaining popularity with smokers. A Wells Fargo study in 2012 predicted that the smokeless cigarette industry which was then valued at around $500 million, would balloon to swell to $1 billion within the next few years. They were wrong as latest reports show that in 2013 alone there were sales of at least $2 billion and with more than 2.3 million US smokers now using e cigarettes, the demand is high.
Yet there have been those that view Smokeless Cigarettes as a threat to smokers as said by Stacey Anderson on the issue of vaping safety. Ms Anderson who is an assistant professor specializing in tobacco marketing at the University of California, San Francisco said that “To say that it’s less harmful is like saying it’s better to jump out of the 40th floor than the 100th floor of a building”.
She went on to say that much of this popularity is based on public perception that vapor cigarettes are better for smokers. A recent survey by the Partnership at Drugfree.org showed that 80% of vapers believed that they were less harmful than tobacco cigarettes. And as of 2011, the Centers for Disease Control and Prevention reports, 20% of all adult smokers had tried an e cigarette product such as a Disposable E Cigarette.
David Sylvia, a spokesperson for Green Smoke e cigarettes believes that there is “a massive shift in innovation that is very different than anything we’ve seen in (smoking)”. This was echoed by Tomasso di Giovanni, who is a spokesperson at Philip Morris International electric cigarettes are capable of giving experience smokers get from a traditional cigarette.
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