Blu Cigs announces $32 Million ad campaign in latest bid to dominate E Cigarette Brands
Blu Cigs has just released an announcement that its $32 million ad campaign in latest bid to dominate e cigarette brands is under way
Blu Cigs have stated that the TV advert will run on satellite television channels until December and it will be occurring every day. It is being targeted specifically at smokers who are over 25 and they aim to be one of the first E Cigarette Brands to reach out at the most 90% of smokers who are in the 25-44 age group.
In defining the ‘Blu freedom’ concept Jacob Fuller, CEO of Blu Cig, called it a “visual metaphor for the freedom smokers can reclaim when switching from traditional cigarettes” to the highly popular Blu Cigs. One of the top E Cig Brands experts at ECigaretteSolutions.Com believes that this move by Blu Cigs to upgrade their marketing efforts is a sign that vapor cigarettes are becoming popular both in the US and the UK.
This move by Blu Cigs has also meant that they will be having a greater physical presence in retail outlets such as WHSmith, Asda and The Co-operative starting in June. There has also been what many have called an innovative outreach program designed to educate non smokers about Electronic Cigarette Brands. This is being done by having a nationwide tour of electronic music acts that will be held in Edinburgh and Brighton among other cities.
ECigaretteSolutions.Com is one of the most widely read E Cigarette Review site that specializes in evaluating the vaping industry. They specialize in the reviewing of e cigarette products and all of their tests are based on a strict protocol that ensures there is no bias or favor shown to a specific brand. All reviewing is done by a team of highly skilled professionals who also regularly analyze global industry trends to see how they affect the world of e cigarettes.
With strict testing they also welcome user contributions in the drafting of their e cigarette reviews. They also specialize in offering the latest and the best discount coupons.
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