Finesseur To Add Kitchen Scale FAQ Section To Its Website To Enhance Customer Experience
Finesseur announces plans to include Kitchen Scale FAQ section on their website to help customers understand the product better and improve user experience.
According to Finesseur spokesperson, Allison Montgomery: "We have decided to include a comprehensive FAQ section in our website to make it easier for customers to get the most from our product. At the same time, we want to help potential customers make an informed decision before making a purchase. We want to make sure that customers know as much as they can about our digital kitchen scale before actually purchasing and using it."
Based on studies, the FAQ page is one of the most important pages in a website. By visiting this page, a person is explicitly expressing interest in the details of a product or service. Providing an efficient and engaging repository of fundamental information and answers to common and not-so-common questions can sometimes be the turning point for making or breaking a sale. It also helps a company project a positive image – one who is sensitive enough to anticipate the needs of customers, and offers an accessible venue allowing customers to make justifiable decisions without needing to spend a lot of time and effort.
Aside from including basic information about the food scale, Finesseur will be using as reference the "answered questions" section from the brand's product page on Amazon. Better than second-guessing what customers are asking about, Amazon's "answered questions" section provides a concrete database of actual questions that have already been asked by existing and potential Finesseur customers.
"Through the FAQ page, a customer will practically have all the information needed to determine if our offering is what will best address his or her requirements," added Montgomery.
Finesseur is planning the same move for their other product – the ceramic chef's knife.
Finesseur brings fashion design, precise engineering, and top quality craftsmanship together in American kitchens. Finesseur believes kitchen tools should be not only functional, but also inspirational.
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