New Blu e Cigs ad campaign to be aired in UK
A new multi-million ad campaign by Blu e Cigs has been aired in the UK to capture the attention of the youth. The ad campaign aims to increase the popularity of Blu e Cigs among people above the age of 25. Apart from being aired on satellite channels, the
The 40 second ad was aired on TV from 9th June and shows the feeling of freedom that Blu e Cigs represents and successfully brings into the lives of users. The company, called Brothers and Sisters has made this ad and is directed a Los Angeles-based duo Marc-Edouard Leon and David Hache, called Skinny . The concept of the ad deals with the idea of e cigarette products being the "living unhindered by the restraints of traditional cigarettes". The commercial is called “Blu Freedom” and shows a group of friends transform an abandoned city space into a stylish venue with speakers and turntables to throw a party.
Blu Cigs CEO Jacob Fuller was quoted as saying that Blu Freedom represents the freedom smokers enjoy when replace traditional cigarettes with Blu e Cigs adding that people no longer had to deal with the limitations of traditional cigarettes. Blu E Cigarettes gave smokers a lot freedom and choice as depicted by the cast of the advertisement. Andy Fowler, the founder of Brothers and Sisters believed that E-cigs were an extremely unique concept that will be approved by people. He said that their ambition was to create the first great electronic cigarette brand in the market which was possible only by connecting with smokers and helping them euphoric which the vaping of Blu e Cigs gave to people.
The TV ad will be aired after 10pm in various satellite channels. The full version of the ad, in turn will be available on YouTube. Apart from this advert Blu e Cigs is also taking top electronic music artists on a nationwide tour calling. The cities they will visit include Edinburgh, Brighton and others. The campaign activity by Blu E Cigs will continue till the end of December.
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