Finesseurís New Kitchen Scale Product Listing On Amazon Improves Customer Shopping Experience
Finesseur employs a less-is-more philosophy in their new product listing strategy. The kitchenware brand makes significant changes to the Amazon listing for their best-selling food scale, emphasizing benefits and presenting information more concisely for
There are many marketing strategies and tactics that e-merchants use to compensate for the shortcoming of lacking a physical showcase. Kitchenware brand Finesseur believes that a good, clear, and honest presentation is the best way to communicate with customers. Conciseness and clarity are the goals of their new Amazon listing.
"No matter how well we're doing, there's always room for improvement," says Finesseur spokesperson Allison Montgomery. "Our simplified listing layout, clarified product benefits, and summarized key features create a more direct presentation of our food scale for shoppers. Our new update enhances our customers' shopping experience from their very first glance."
According to Montgomery, the overall product listing for the Finesseur food scale is 20% shorter, and the bullet points are more than 50% shorter. With the update, Finesseur's goal is to simply state the benefits of their digital food scale for cooking and dieting, as well as to enhance the overall page layout.
"Saying less is difficult, especially when you have a great product and want to reach out to shoppers and tell them all about it. The key is to be concise and clear, so shoppers can get all the information they need without having to spend a lot of time," adds Allison Montgomery. "Our marketing team worked very hard on this project. We want to give our customers the best possible shopping experience on Amazon."
The upgrade to Finesseur's food scale listing went live this week. Finesseur expects to see positive result throughout the summer and wedding season of 2014.
Finesseur brings fashion design, precise engineering, and top quality craftsmanship together in American kitchens. Finesseur believes kitchen tools should be not only functional, but also inspirational.
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