2 Hawaii Moms Start Mottos, An Innovative New Business For Flip Flops
Moms with a passion for helping kids express themselves in a positive way launch new company. Their 11 year old daughters contribute their creative ideas.
Lucy Ben-Avraham was born and raised on a dairy farm in South Africa. Lucy learned early in life to "believe in yourself" and "follow your dreams." At the age of four she was taken from her parents, and spent the next eight years in a foster home. At age 12, loving parents adopted Lucy and told her that she could accomplish anything to which she set her mind. She later married, moved to California and they began raising their daughter. Fueled by a desire to help children live joyful, productive lives, Lucy opened a daycare center. She saw firsthand that all children need tools for expressing feelings and for believing in themselves. This was Lucy's "Aha!" moment, discovering that her purpose in life was to give these tools to young children and their caregivers.
Years later, settled with her family in Hawaii, kicking back in flip flops, and reflecting on her passion, the idea for Mottos™ was born—flip flops, with personalized, inspirational, snap-on charms to encourage self-expression, inspire hopes and dreams, and provide a sense of community with others. Now all she needed was someone with business knowledge to launch the product…
Family has always been very important to Kim White. She grew up with 2 brothers and dozens of cousins close by. Her very large extended family, always close-knit, provided lots of love and support.
Later, when Kim started her own family she built on that experience. Being the best mom to her daughters has always been her main focus. In the process of raising her family she became a CPA and successful business woman by providing invaluable advice to her many business clients. She then became a part owner in her own very successful CPA firm. She loved her business but her passion always remained with kids.
In 2005, she moved with her family to Hawaii seeking a better and more laid back lifestyle. Raising her daughters she discovered firsthand how each child is unique and presents their own challenges. She also became keenly aware of how some kids have particular sensitivities and very specialized emotional needs which can lead to a redefining of parenthood. So Kim yearned for a way to help other parents through these challenges.
Later Kim met Lucy and the two connected immediately. Their two young daughters quickly became great pals. Lucy shared with Kim her passion for helping kids and her idea of Mottos™.
It became like a "match made in heaven." This is what Kim and Lucy had each desired for so long but each was the other's missing link. They could now combine their shared love for kids and helping parents and other caregivers, and their creative natures, with Kim's years of business experience, to finally launch Mottos™.
Judging from initial customer reaction the wait was worth every moment. But fortunately we do not need to wait any longer. Mottos is running a grand opening sale beginning today, June 6 and continuing through June 8. The Coupon Code MOTTOSFF is now live and is entered when checking out at amazon.com to take advantage of this introductory discount of 50%. Of course supplies at this discount are limited and unfortunately after that date customers will be required to pay full price. Mottos is also the only popular kid's flip flops backed by a full 90-day, no hassle, free replacement guarantee.
Mottos' sole purpose is to provide children, and their parents and caregivers, with tools and products that will help children freely express who they are so that they may grow to their true potential. Mottos makes flip flops, custom shoe charms, and other fun, high quality, creative products. "Mottos, where life is all about expression!"
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