Seraphina’s Kitchen Joins The 500,000+ Businesses On Pinterest.com
As a relatively new online business Seraphina’s Kitchen recognises the importance of social media for engaging potential customers.
"The ability for a social media platform like Pinterest to engage people is phenomenal. Looking around the site you can see why it is so successful – it provides anyone who signs up to it with an opportunity to communicate about their personal interests, the things that they are passionate about. And it's free!", says Monica Kaiser, Founder of Seraphina's Kitchen.
The baking mat specialist currently has four Pinterest boards. These include one for its Premium Baking Mats, one for Baking Made Easy Recipes plus boards for Kitchen Humour and Food That Looks Amazing!
"As a new business it is our number one priority to reach potential customers", says Kaiser. "By launching on Amazon.com we have taken the first step in joining a platform that services an incredible number of online customers – and serves them well. It's been a good fit for us as we also prioritise customer service. Pinterest, however, gives us the opportunity to show people who we are – that we're not just about providing top quality baking mats - we are people with personal interests too!"
Approximately 20% of women in the US who use the internet are on Pinterest. For men the percentage is nearer to 5%. Its popularity has been accredited to a number of factors. Firstly, it enables users to share and chronicle what they love. Secondly, it does one thing and does it very well. Users also find it easy, and therefore enjoyable, to use as browsing is via images, and the interface is user-friendly.
"The vast majority, around 80%, of pins on Pinterest are repins. By creating and pinning content that is of interest to users we have an opportunity for both our brand and business news to reach many people. We will be pinning announcements of special promotions so that potential customers can take advantage of great deals on our popular baking mats", says Kaiser.
The average sales order value for website visitors that have been referred by Pinterest was estimated to be around $58.95 in March 2014, highlighting the positive impact that Pinterest can have on business success. The most followed board on Pinterest (October 2013) was ‘Delicious' with 6.9 million followers; this demonstrates a good fit for businesses like Seraphina's Kitchen who operate within the food industry.
About Seraphina's Kitchen
Seraphina's Kitchen designs and creates premium, FDA food-grade, baking mats for the home cook and professional chef. In 2014, following extensive collaboration with its customers, it launched its popular Silicone Baking Mat on Amazon.com.
This is a press release. Press release distribution and press release services by EmailWire.Com: http://www.emailwire.com/us-press-release-distribution.php.