Is Selling Your Own-Brand Of Physical Products Online The Start Of A New Trend?
Snugbe - a newly registered trademark of leisure gadgets.
But it has taken them 10 years to realise their lifestyle freedom dream. What they wanted was to live in the location of their choosing and to support this lifestyle by running an online business together.
Despite many ups and downs testing out numerous online businesses, they say they have finally found the business model that suits them and supports their dream lifestyle. They call themselves "e-Tailers" (online retailers) and sell their own brand of leisure gadgets in partnership with Amazon.
The official launch of their eCommerce company Snugbe Ltd coincides with the official registration of their Snugbe trademark on 16 May 2014. "Building a strong brand is a cornerstone of our business model" says Bill Barbour. He explains: "The core of our e-Tail business is not only to source, market, and sell our own brand leisure products online effectively. It is also to Outsource and Automate as many aspects of the business process as possible. Why? "To free both of us up so we can focus on working ON the business instead of just working IN the business. Working ON the business means focusing on strategy, brand building, product development, marketing, and customer care."
Four months after setting up Snugbe Ltd the Barbours are selling four "snug" leisure gadgets on Amazon.co.uk
"We are already enjoying the lifestyle of our dreams" says Kate Barbour. "Our dream was to be able to live in rural Scotland and sometimes in Central Europe and to support our chosen way of living with a "virtual" business. Selling our own-brand of leisure products online supports us financially, but running a business like this adds passion to the way we live." She continues, "At last we have a business that uses our combined skills and experience to the full."
A New Trend? "Who knows?" says Bill Barbour. "Without a doubt, the availability of reliable technology and automated commercial platforms now means the time is ripe for small-fry freedom seekers like us to support their preferred lifestyle financially out of running a virtual business. It's quite amazing to be able to run such a business without even touching the products you sell."
According to Bill and Kate Barbour, "Sourcing, storing, fulfilling customer orders, and handling product returns can now be outsourced and orchestrated from anywhere you may happen to be in the world geographically."
After ten years of trial-and-error learning of online marketing of non-physical products, the Barbours are excited about the start of a new trend... at least in their lives.
About Snugbe Ltd
Snugbe Ltd is an e-Commerce company based in the U.K. selling the Snugbe brand of leisure gadgets
Tel: +44 1887830895
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