Elisabeth Nielsen Brand Fine Mesh Strainers Launched: Company Aims To Tap Upsurge Of Culinary Buffs
Fine Mesh Strainers are Now Available at Reduced Price for Cooking Enthusiasts With Discount Code for Launch.
The new product consists of a three piece set of Fine Stainless Steel Mesh Kitchen Strainers. The launch marks the first foray into the Home and Kitchen marketplace for Christensen & Nielsen.
Their Elisabeth Nielsen Brand is positioning itself to take advantage of the groundswell of culinary arts enthusiasts - the at-home chefs. "That is the crowd", according to Dave Christensen, the Manager of Product Development and Outside Sales for the company, "-the vast majority of cooking enthusiasts, who will never go to chef's school.
They will practice their love of producing culinary delights in their own home kitchen and will equip that kitchen with well-built implements, tools and gadgets -all necessary to produce those delights."
Christensen further states, "Our focus on the appeal to at-home chefs will be augmented with a parallel effort to tap into the leagues of professional chefs and culinary students, as well. The strainers also function as a Colander Sieve or Sifter and are of unrivaled quality in terms of material and workmanship."
He continues, "Crafts people of all stripes have at least one thing in common -the requirement for having the right tool for the right job always on hand."
He believes that good tools should last a lifetime and asserts that the strainers were designed to last.
The focus on fine culinary tools is in line with the data available regarding the huge uptick in culinary arts programs and participating students in the U.S. According to industry sources, last year the number of schools offering post-secondary culinary programs was up 39% while the number of students increased 25%, reflecting a multi-year trend. The company's research suggests the market has no shortage of food (or kitchen) strainers available, although strainers with fine mesh of this caliber are not easy to find. "Our findings point to a robust demand for a high-end set of mesh strainers", Christensen continued.
The company has arranged for the food strainers to be available on Amazon.com beginning May 27 where they will be on sale as part of the inaugural run. The discount coupon code offered by the company to obtain a set of Fine Mesh Strainers -for all customers (old and new) is: H82YXFA2; The coupon will grant the user a 50% discount at checkout. The special price will be for three days only starting May 27, 2014.
About Christensen and Nielsen Trading Co.
Christensen & Nielsen Trading Co. is a manufacturer and distributor of fine home and kitchen articles under the 'Elisabeth Nielsen' Brand, as well as the 'Henry's Best' Brand. The latest addition under the 'Elisabeth Nielsen' Brand a set of Fine Mesh Kitchen Strainers (amazon.com/Strainer-Colander-Stainless-Colanders-Strainers/dp/B00JV6BDGY). Elisabeth Nielsen Brand isn't just about some practical and premium articles for the kitchen and around the home, but about healthy diets and a healthy lifestyle.
Christensen and Nielsen Trading Co.
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