(EMAILWIRE.COM, September 11, 2008 ) Cincinnati, OH — Mark Sneider, managing director of the Cincinnati-based Reardon Smith Whittaker (RSW), is slated to speak at the fall Marketing Communications Agency Network (MCAN) meeting Sept. 18 in Asheville, N.C.

The MCAN is a group of committed principals of advertising agencies and marketing communications firms throughout the U.S. and Canada. The network serves consumer, business-to-business, industrial, direct response and retail clients from many independent offices. MCAN holds three meetings per year and invites leaders from across the U.S. and Canada to share their experiences and educate others about opportunities and trends within the marketing industry.

Sneider will speak about the three “C’s” of agency new business development and lead generation, focusing on the importance of consistentcy in outreach, messaging and methodolgy.

“Following the three “C’s” is particularly important in today’s
economy. With fewer opportunities and more agencies knocking on the same door, selling the way you always have it isn’t going to win the big contract,” Sneider said.

The MCAN meeting will be held Sept. 18-20 at the Sheraton Four Points Hotel in Asheville, N.C. For more information about the event, please visit www.mcan.com.


About RSW
Reardon Smith Whittaker (RSW) is a lead generation and business development consultancy that serves its marketing services clients to help enhance the value of their business and brand. The primary aim is to identify qualified leads for clients, set meetings on their behalf, and help them better position themselves in the market. RSW only works in the marketing services space. RSW brings extensive marketing expertise, an unsurpassed depth of business development insights and techniques, and a market-proven methodology to help our clients improve their stature in the market.

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Allison Brinkman
Eisen Management Group
859-291-4302
Allison@eisenmanagementgroup.com

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