Essence D'Argan Fights The High Cost Of A Rare, Expensive Beauty Treatment
How to Get a Great Deal Without Sacrificing Quality
Demand has been growing for Moroccan argan oil since its rediscovery by the Western beauty market. In the early 2000 Ruth Hajioff, a London based Chinese herbal medicine practitioner, visited Morocco.
In looking to learn more about Moroccan herbal remedies and practices, she stumbled across a wonderful oil, used in traditional regional cooking and also for medicinal purposes – to protect against heart disease.
Ruth revisited Morocco several times and fell in love with argan oil and the women who produced it. It was suggested to her, to create a market in the UK for argan oil to provide the income that would assist research to preserve the Argan tree – which grows only in southwest Morocco - and whose population has been diminishing over the years through climate change and lack of protection.
The result was for formation of a women's co-operative and the importing of the first argan oil to England where Ruth continues to sell her pure argan oil and argan/essential oil mixtures at Wildwood Groves.com..
The trend then moved to the US, with celebrities such as fashion model Josie Maran creating Josie Maran Cosmetics, based on argan oil and other pure, natural ingredients and Katharine l'Heureux of Kahina – Giving Beauty, starting up her New York based Argan oil business.
Argan oil is probably the most rare oil in the world, which makes it expensive to obtain the real thing. It is labor intensive and time consuming to prepare, more than two days work are needed to produce a single liter.
So, the question is – how to break the high cost of argan oil without sacrificing quality? Premium brands as noted above can charge from $80-$100 per 3.4 – to 4 ounce bottle.
One way is to just do it.
Essence d'Argan, a new argan oil producer sells top quality, cold pressed, 100% pure – USDA certified organic argan oil on sale for a limited time for $19.99 for a 3.4 ounce (100ml) bottle.
How? "By cutting down overhead and being smart," says Al Baker the owner of Essence d'Argan. "Sometimes taking a bit less profit, while still providing a high quality product is possible. The only way to compete with established brands is to just work harder and do a better job at a lower price. We've done that."
How can consumers be assured that this oil is the best?
By testing it and leveraging a strong money-back guarantee. The only way to know if you have high quality argan oil, is to:
• Read the label and ensure you have a pure product with an organic certification from an established certification organization such as EcoCert ICO and
• Test and see for yourself.
Many brands add chemical preservatives, artificial colors and silicones to argan oil to make it less expensive and to preserve it – as all natural oils can go rancid over time. These mixtures are in many instances, less expensive - but do not give the consumer the full benefits of pure argan oil. It's like - do you buy organic food or go for the chemically treated, canned stuff? Only if you are informed can you make a correct decision.
Consumers must decide for themselves if they want a pure, 100% natural product or are content with additives.
Reference: Hajioff, Ruth (2011-11-23). Argan - The Sacred Grove (Kindle Locations 235-236). Wild Wood Groves. Kindle Edition.
About AK Professional
AK Professional is the producer of Essence d'Argan Argan oil, working from 2 locations, one near Bordeaux, France and the other in Detroit, Michigan. The company is young and Essence d'Argan is its first product and brand on the market. It's website is at essencedargan.com.
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