Bellena Nelle Omega 3 Fish Oil Product Labels Comply With New FDA Nutrient Claims Rule
Ballena Nelle has reviewed its marketing and product description for its omega 3 fish oil and verified that it already complies to the new FDA Nutrient Claims Rule prohibiting certain labeling phrases commonly used by omega 3 fish oil advertisers.
This is why omega 3 fish oil is so important to health
The rules prohibit the use of phrases such as "high in", "rich in" or "excellent source of" when making nutrient claims regarding these three omega 3 essential fatty acids.
Tess McKay, spokesperson for Ballena Nelle said the company welcomes this ruling.
"We use evidence based facts in our product descriptions so there is no need for us to amend our labels – we weren't using these phrases anyway. We welcome this ruling because it does take some of the non-evidence based hype out of some nutrient claims in the industry."
The FDA made this ruling because there is no clear reference value in the industry for omega 3 EFA content. That means that terms like "high in" could mean anything because it can't be calibrated against a standard reference.
Said McKay "We advertise our EPA and DHA levels by actual content – 800mg of EPA and 600mg of DHA per 2 capsule serving. We don't use the kind of terms that this ruling prohibits because we feel consumers want to know real values when they make buying decisions and our customer feedback confirms this. We're very happy to report that we are already in compliance with this rule."
Health supplement companies that market products containing EPA, DHA or ALA have until 2016 to comply with these new FDA labeling rules.
Ballena Nelle omega 3 fish oil is molecularly distilled for purity and third party tested to ensure it is pure and free from any contaminates. The fish oil is harvested from anchovies and sardines caught in the deep cold waters of the Humbolt current in the Pacific Ocean.
About Ballena Nelle
Ballena Nelle is a health supplement company committed to providing quality nutritional supplements for healthy and active lifestyles. Products are based on clinical research and recommendations from a naturopathic advisory board. Ballena Nelle omega 3 fish oil is sold on amazon.com
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