New Book Explains Why Most Training Fails To Improve Leadership And Team Performance
Updated edition of "The Dark Secret of HRD" reports a shocking $100B shortfall in training results and reveals what needs to be done to fix the problem.
The book cites research revealing that nearly $100 billion is wasted every year in the U.S. on training that doesn't improve performance. It has been known for decades that if learning and development programs aren't followed by a structured program of reinforcement and coaching, they don't "stick," i.e., instruction presented in the classroom will not translate to changed behavior in the workplace.
A shortfall of this magnitude should grab the attention of executives, but few organizations have acted on the revelations. The author of the book, Dennis E. Coates, Ph.D., says that "the secret is still dark because most high-level executives aren't aware of the research, and they don't understand the practical cause-and-effect connection between the lack of follow-up and the lack of training results."
"The Dark Secret of HRD" explains the effort required for the brain to rewire itself for new work habits. The book also describes how organizations can set up effective follow-up programs and the technology needed to support such an effort. The book is available on Amazon.com.
Jack Pryor, founder and CEO of the American Land Forces Institute, says this: "The Dark Secret tells it like it is. A lot of training is going on out there, but most of it doesn't change anything. Coates is right. It takes a lot of reinforcement to ingrain skills and habits, or people won't do what they've been taught."
About Performance Support Systems
Performance Support Systems, Inc. (PSS), is a software company based in Newport News, Virginia. Since 1987, PSS has published proprietary assessment and development resources to help people become stronger for challenges they face at work and at home. Strong for Performance is a revolutionary behavior-based online employee development coaching system. It reinforces the skills and strengths introduced in training until they become positive habits on the job.
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