Innovative Scheduling Changes its Name to Optym, LLC
The New Name is Part of an Extensive Company Rebranding and Brand New Corporate Identity
Gainesville, Fl -- Optym, LLC, formerly known as Innovative Scheduling, has changed its name as part of a comprehensive rebranding and the creation of a new corporate identity. Optym is a top provider of planning, scheduling and optimization software to Fortune 500 companies including railroads, airlines, mining companies, retail companies and more. The launch of the new Optym name, which is effective immediately, includes a new logo, tagline, website and corporate identity. The company’s founders believe this new brand better reflects the expanding and dynamic scope of the company’s work.
“As we have evolved over time, our focus has broadened. With our company’s progress and goals in mind, we felt it was the right time to have a name that better reflects what we do. So we started the process to develop a brand that will give us enough latitude to grow,” said Dr. Ravindra K. Ahuja, President and CEO of Optym.
Since the day Optym opened for business over 14 years ago, it has maintained a commitment to offering the best solutions for algorithmically optimizing transportation networks for clients in the transportation and logistics industry. Their products include the full range of optimization capabilities from planning and modeling to simulating operations, and finally to the ultimate step of real-time optimization. In addition, Optym also has a line of products focused on business intelligence, which includes harvesting big data, data visualization and advanced data analytics.
Optym also employs a diverse and experienced team of business analysts, operations research experts, software engineers, graphic designers, user interface developers and database experts. With this elite team of professionals, Optym is able to develop, design, deploy and maintain big data analytics and business intelligence applications for its clients. Optym’s web-based systems, which are also accessible through mobile devices and tablets, are beautifully designed, are easy to use and consistently deliver results for their customers.
Looking ahead, Optym founders say they place a premium on diversification as it relates to infrastructure.
“We are seeing two macro events that are influencing the way we look at our future. On the one side, there are forecasts that predict increases in the number of people and the consumption of goods on a scale that humanity has never experienced before. This will create an increase in the need to manage resources with a level of efficiency and precision that can only be accomplished through increasing the application of technology into our infrastructure,” said Peter Torrellas, Vice President, Strategy and Business Development at Opytm.
“On the other side, you see the industrial revolution reincarnating itself as the ‘internet of everything,’ which is about increasing the intelligence in machines through the use of data analytics, sensors, communications and other technologies. These trends set a stage for building a ‘brain’ that takes the needs of the transportation network’s physical world, and then harnesses the intelligence that is being built into that physical world in order to atomically simulate, plan, learn, and dynamically optimize that infrastructure. All of this helps us meet future demands and create a better world. That’s where we come in at Optym.”
By all accounts, optimization-based software is revolutionizing the way businesses plan and grow. Visit the company’s website at www.Optym.com to learn more about this exciting new identity and to see the results they have provided to customers through case studies.
About Optym, LLC:
Optym is a leading provider of planning and scheduling software to Fortune 500 companies in the field of transportation and logistics. Founded as Innovative Scheduling in 2000 by academician Dr. Ravindra K. Ahuja, the firm consists of highly skilled professionals working from offices in three different countries. Optym serves global clients in the railroad, mining, airline, shipping/distribution and trucking industries. For more information, please visit www.Optym.com.
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