Competition Is Key For The Emerging Market Of Cake Pops
The competition among different products creates an awareness that is valuable for the cake pop industry.
More coffee shops are now selling these cakes to pair with their long list of coffee choices. Bakeries are also adding cake pops on their selections. Several grocery stores are showing these on their shelves. Not to mention the more than a dozen small businesses that specializes in this form of cake.
All these exposures are good for cake pops, the dessert. It is also favorable for the manufacturers and sellers of tools needed to make the cake pops.
This is the assessment made by Michael Gabriel. He is the marketing director of Keetzen, a company that makes kitchen products.
According to Mr. Gabriel, "We never heard of cake pops before but in the last few years, it has jumped from the unknown to very popular in a very short time. As a result, there are a lot of products out there right now that has something to do with cake pops."
Keetzen has the silicone cake pop molds that can be used for baking cake pops. Their product is exclusively sold through amazon. "If you are looking for cake pop molds on Amazon, you will find more than a dozen different products there," Gabriel said. "This just shows that a lot of people are fascinated of cake pops," he added.
The cake pop molds that Keetzen produces are geared towards consumers who want to make cake pops at home. This includes everyone from expert bakers to baking amateurs. "Our cake pop molds are so easy to use that anyone, even children, can use it and make their own cake pops," said Gabriel.
Gabriel is not worried about other products competing against their own. For him, competition is good for this market at the moment. It will get more people to take notice of the newest cake sensation that recently hit the market. He concluded that, "Awareness is the key for our product. If more people become aware that this product exists, then they will come to buy."
Keetzen is a family owned small business dedicated to bringing you simple, useful, reliable, and quality products for your kitchen. They strive to make sure that their products meet all these qualities. For them, if it meets their expectations, then it should meet their customers' expectations. Their products are exclusively sold at Amazon.
Michael St. Gabriel
This is a press release. Press release distribution and press release services by EmailWire.Com: http://www.emailwire.com/us-press-release-distribution.php.