Beauty Tool Company, Missamé, Announces Its First Line Of Vegan Makeup Brushes
Missamé, an online beauty company, debuts new affordable makeup brushes that appeals to cruelty free shoppers.
Unlike most traditional brush sets found in department stores and leading cosmetic retailers, Missamé brushes are not made with animal hair. "Traditional makeup brushes uses animal hair such sable, badger, Kolinsky, squirrel or goat hair as the bristles. The finest hair is often expensive and out of reach for the everyday woman. Missamé uses high quality taklon hair, which is a fine polyester fiber that mimic premium sable hair. It is very soft to the touch and also allergy free," said Amy Ng, Founder of Missamé.
Today discerning beauty consumers demand cruelty free products or cosmetic that is not tested on animals. According to Missamé, many makeup brushes by popular cosmetic brands are still using animal hair in their brush production. "There are brands that do offer a synthetic option," continues Ng, "but those makeup brushes are low in quality. The luxury brands do a better job, but their brand names allow a higher markup in cost. Missamé offers a reasonably priced option for consumers who are concern with animal rights and their budget."
The 10 piece makeup brush set comes with a guide that explains each brush's function. This is useful for those who are just starting out and getting serious with makeup application. "Makeup brushes isn't just brushes to us. It is an important beauty tool our customer will use in their routine everyday. I want them to experience softness and feel pampered every time they powder their faces or apply blush. And if the customer is getting her first set of makeup brushes, I don't want her to be intimidated. We offer beauty tips and product care at our website. I want her to feel comfortable with self expression and that she made the best investment in makeup tools." said Ng.
Missamé is a California based company that produces and distributes beauty tools. Their makeup brushes can be found at Amazon.com.
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