Savy Industries Establishes Twitter Feed For Facial Moisturizers And Microfiber Towels
Savy Industries Continues To Invest In Social Media
The twitter feed will be under Savy Industries and will encompass all products, news and updates for the company. The twitter account is online now with several posts already in place.
Boyce Henry, director of product and brand development for Savy Industries, commented on the new twitter feed, "Twitter is one more link in the social chain that companies are beginning to use to relay important information about their products, news, updates and promotions. Social media is such a fast paced and somewhat fluid environment, it is imperative that we, as a company, embrace these formats for more efficient communication of our company and products to our present and potential customers. In order to reach as many people as possible, the need to be established on as many viable platforms as possible is crucial to success in today's business environment."
Many companies are still hesitant to delve into social media. Most of the hesitation seems to come from confusion on how to adopt these platforms for business and then how to track their effectiveness.
A recent article in the Harvard Business Review noted that 58% of companies are using social media to some extent. However, only 12% of those companies felt that they were using social media effectively. Forty five percent felt they were getting there and 43% felt they were using these platforms ineffectively (Ennes, Meghan, 2014, Social Media: What Most Companies Don't Know).
When asked where Savy Industries fell among those statistics, Henry replied, "We are certainly in the novice category, but we are adapting quickly because so much of our business is done online. The need for us to understand these platforms and best use them to our advantage is paramount."
About Savy Industries/Vellumay
Savy Industries is proud to introduce it's new Vellumay line of facial moisturizers. Savy Industries is on the leading edge of product development and design to make living life as enjoyable as possible. Vellumay is a line of products that strives to uphold that principle.
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