National Safety Campaign Draws To Close
Company Tries to Hold Out 'til the End
As March 9th approaches, a National campaign launched by small internet start-up Live-2-Pedal is quickly drawing to a close.
As anyone who has been following this story may remember, Live-2-Pedal launched a Bicycle Safety Campaign to in response to raise safety awareness, and help prevent bicycle accidents.
US National statistics, and the Centers for Disease Control and Prevention, estimate that approximately 600 to 800 bicyclists are killed per year, and that there are an estimated 515,000 emergency department visits due to bicycle-related injuries. Additionally, it is estimated that fatal and non-fatal crash-related injuries to bicyclists each year, results in lifetime medical costs and productivity losses of approximately $5 Billion.
According to the CDC, properly lighting one's bicycle is one of the best steps to take, in order to reduce the possibility of injuries.
To help promote awareness and safety, Live-2-Pedal launched a campaign to allow US Residents to purchase a set of their front and rear lights, which normally sell at $10,99, for only $1, from March 7th through March 9th, 2014, when using their coupon code:9BPA8ZJB.
Of course, this has produced unprecedented demand, and placed quite a strain on this small company. Live-2-Pedal Spokesperson, Jill Weston says, "The response has been much greater than expected, and quite honestly, it has been a major challenge to keep up with the demand."
When asked about the availability of the lights, Jill said that, "We still have some supplies left, and are trying to hold out through March 9th, so that everyone has a chance. But, there is the possibility that we may run out sooner."
Jill went on to say, "At the end of the day, we hope that the public is understanding of this situation, and we are thankful that we have been able to play a small part in raising public awareness, and promoting public safety."
Live-2-Pedal is a company of cycling enthusiasts, dedicated to providing top quality bicycle accessories at great prices.
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