Argan Oil: The Secret To Better Skin Or Just Another Crazy Fad?
Kioba talks about Moroccan Women's centuries-old beauty secret and why it's becoming so popular
According to Kioba Natural skincare -a rapidly growing natural cosmetics brand- they did something that might seem counterintuitive to our western sensibilities: They put oil on their skin. Like you do with your salad. And the women of Morocco swear by it. Argan oil, that is.
The budding company is opening up the discussion and claims Organic Argan Oil can not only improve your skin faster than most formulations on the market, but that using natural products to counteract the effects of modern life and pollution is the only way to go when it comes to effective skincare.
And they offer as an example the women of Morocco, who rely on Argan oil for everything from softening their skin, healing scars, treating chronic skin conditions, repairing damaged hair, adding shine and taming frizz, to staving off wrinkles and other signs of age.
But there are still those who resist; as the hundreds of different oil-free formulations available at the local pharmacy or Sephora attest, oil – even natural oil - has come to be regarded as taboo, particularly when it comes to troublesome or acne-prone skin.
Rebecca Lucas, Managing Director for Kioba Natural Skincare, has an interesting response to that: "Constant washing, scrubbing and application of harsh products to try to get rid of skin problems will actually have the opposite effect because it strips your skin of its natural, self-produced oils."
The Kioba representative further explained that Argan oil's natural composition -rich in squalene (vitamin E) and fatty acids- sends the message to your skin to stop producing more oil, which will ironically result in clearer skin.
The company advocates strongly for the minimalist approach and believes that using so many different products has many side effects that are contributing to modern-day skin troubles by throwing off the skin's ph balance, exposing it to unnecessary preservatives and chemical compounds and producing irritation.
"Our modern lives have forced a lot of unnatural processes on us. But people are starting to realize that health and beauty begin with what we put into and onto our bodies and are demanding natural alternatives whenever possible," concludes Rebecca. "Pure, Organic Argan Oil fits in perfectly with this new consciousness, and its track record - backed by centuries of use as well as volumes of modern research by entities such as Dr. Zoubida Charrouf - makes it anything but a passing fad."
About Kioba Natural Skincare
Kioba Natural Skincare is a socially responsible skincare company dedicated to bringing the highest quality natural and organic cosmetics. Their Organic Argan Oil is imported directly from women's cooperatives in Morocco.
Kioba Natural Skincare
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