Sweet Potato Salsa Company In More Whole Foods Markets
Vermont-Based Yummy Yammy Uses Distributor to Bring Sweet Potato Salsa to Boston
"We did a Kickstarter project two years ago to raise funds to product for our first few Whole Foods stores," explains Yummy Yammy's owner, Lisa Johnson. "And that was great. And now, it's on a whole new level."
By the end of 2012, Yummy Yammy's unusual gourmet salsas -- made with roasted sweet potato instead of tomato -- had made it to the shelves of three Whole Foods, plus the handful of local stores in Vermont and New Hampshire. But getting beyond that experimental level and into a growing number of stores didn't happen until she had distribution that made it easy for the store buyers.
"We were using a wonderful, low-cost shipper out of Boston at first. But the store buyer had to write up a separate purchase order, put it in the Whole Foods computer system, and get a separate delivery just for my case or two of product. It worked, but was a time hassle for these overworked retailers."
Now that Yummy Yammy has been accepted into a regional wholesale distributor, Associated Buyers out of southern New Hampshire, the Boston-area buyers now just reorder with all the other products they order every week. As a result, two weeks ago their salsas were in seven Whole Foods. A week later Yummy Yammy's sweet potatoes were in eleven Whole Foods stores. And today it's fifteen.
"It's much faster for the buyers, more streamlined," clarifies Johnson. "And if it's faster for them, it's going to happen. There's no time for complications in retail."
Because Johnson herself ran retail stores for twelve years, she is intimately familiar with the challenges of food retailing. That experience makes her more empathetic than most to the demands on the nation's largest natural foods retail chain.
"Each store has individual people, good people, working hard to get what you need onto the shelf. And if I can make their job a little easier," says Johnson, "they're going to be happier doing business with me."
About Yummy Yammy
Yummy Yammy produces the world's only sweet potato salsa. All their superfood salsas are made with 100% pure flame-roasted sweet potato as the main ingredient instead of tomato. Yummy Yammy is a Vermont company delightfully bringing sweet potatoes to the nation.
Leila Belcher of LJB PR
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