PCCC – Independent Conferences Help Start-ups to Spread the Word
Conferences are a fantastic live event for start-ups. They help to spread the word and can seal early investment.
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"Start-ups don't have it easy," says Ms West of PCCC, a conference venue in London, "early investment can be crucial to the success of a project. The challenge start-ups face is convincing potential investors in them and their idea. To achieve this online is rare. Live events, such as conferences, add an extra ingredient to a start-up pitch that take it from good to excellent."
In a piece for The Next Web, Scott Gerber says that one entrepreneur business resolution worth keeping is more in-person networking "One business resolution worth keeping is making a commitment to attend more in-person networking and education events. For entrepreneurs in and around the tech industry, conferences are an excellent way to get up to speed on the latest developments, find great new services, and get a read on potential clients and customers — plus, you never know who else you’ll meet."
All over the world, there are conferences that start-ups can attend - CES for consumer electronics, Seedstars for World for emerging markets, Finovate for finance and FutureEverything Festival for digital culture. Whilst these world renowned conferences are the ideal platform for entrepreneurs and start-ups, they can sometimes prove too diluted. Without effective targeting, a start-up can become lost among a sea of other brands.
As such, it isn't just the most popular conferences that entrepreneurs should be attending.
According to Ms West of PCCC, start-ups are increasingly announcing their own bespoke conferences, as opposed to attending pre-determined ones "If you look at CES (The Consumer Electronics Show), there are hundreds of multi-national brands there. These brands always have the biggest stands, and their keynote speeches always grab the press. Unless a start-up has a tangible product that's going to appeal to the CES crowd, it's going to lose out. For this reason, start-ups are beginning to create their own conferences which are much more targeted."
Combined with the internet, small conferences set up by start-ups can be hugely influential. With good PR, they can attract hundreds of potential investors and even interested brands. The important thing for start-ups to remember, according to Ms West, is that the build-up is key "Start-ups must have conference experience prior to launching their own. Whether that experience comes in-house or through a third party, a conference will only be successful if it is announced and marketed to the right people at least a month in advance."
'About' section: PCCC is a popular conference venue in London and is located opposite Regents Park. It is ideally suited for conferences, exhibitions and training.
For more information, visit http://www.pccc.co.uk or telephone on 02076318306.
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