Michael Anderson Predicts Changes In Internet Marketing For 2014
Is Your Business Ready for the Shifts in Online Traffic, Conversions and Customer Service?
Internet marketing has matured now to the point where there are 'specialists' the very specific areas of its ever-increasing landscape. Where just a couple of years ago a (Generalist) 'Social Media Manager' was a new type of vacancy being promoted by any number of digital recruiters, it is now possible to seek specialists in 'Facebook Paid Advertising' alone. This is testament to the growth of the digital marketing space and the level and amount of expertise required in its innumerable and expanding caves, coves and alleyways.
Marketing on different channels, devices and platforms is a practice that appears (not surprisingly) to be growing. Having a business website and a Facebook account is no longer enough. Other Social Media platforms are becoming increasingly more important as are the roles of video, paid ads, content marketing and mobile. As different potential marketing channels grow and become more popular and diverse, it is clearly important to be there connecting with your audience.
Outsourcing, Responsive Design, and Personalisation/Customisation are already here but will be further refined. The law is likely to play an increasingly important role in the areas of security and privacy. With devices in homes becoming more and better connected, what implications will this have for both marketers and consumers in their everyday lives? What will become the 'norm' for the consumers' experience of digital marketing in the future?
About Sell My Knowledge Online
Michael Anderson is an Internet Marketing expert and consultant Internet Marketing Predictions for 2014 . He has run his own digital marketing agency and has provided consultancy for many businesses.
Sell My Knowledge Online
Tel: 07980 50637Z6
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