Three Major Google Algorithms Change To Address To Win SEO In 2014
The whole Google’s zoo and a lot of SEO trends have mixed leaving little understanding on what is actually happening
Panda was first launched last February 24, 2011 and was last updated in 2013. This is also known as the "Farmer Update". Its goal is to target all sites with low-quality content and display them lower in search engine results. Penguin was first launched on April 24, 2012 and was last updated in 2013. This is also known as the "Web spam penalty". Its goal is to target web spam like sites not following Google guidelines and manipulating Google rankings. Hummingbird was first launched in August 2013. This is also known as "Semantic search update". This is a change of the entire Google ranking algorithm. Its goal is to make Google responds not only to keywords in an inquiry, but to users' actual search intent behind these keywords.
In terms to effective content strategy, SEO Guru Atlanta knows the way on how to adapt to Panda by avoiding low quality content and duplicate data, how to adapt to Penguin by avoiding keyword-stuffing pages in the site and how to adapt to Hummingbird by adjusting to conversational search plus striving for theme relevancy. In terms to safe link building, SEO Guru Atlanta knows the way on how to adapt to Panda by focusing on quality of sites giving backlinks and the quality of the site, how to adapt to Penguin by keeping backlink profile natural and double-checking for negative SEO, how to adapt to Hummingbird by striving for co-citation.
These updates in Google algorithm with their specific nature and goals will surely impact your existing SEO tactics and will affect Google SERPs in a specific way that will require specific content and link-building tactics to be followed. This may sound like a task too tough to tackle but with the right information and guide, then SEO in 2014 will be possible and achievable. With SEO Guru Atlanta's help, rankings in Google will surely grow higher.
About SEO Guru Atlanta
SEO Guru Atlanta is the trusted Atlanta Search Engine Optimization company delivering top ranking results to our clients. Our goal is to be the best, most responsive SEO firm delivering the results our clients just cannot achieve anywhere else.
To compliment SEO, we specialize in mobile websites since about 30% of our clients' traffic comes from mobile devices and that number will only increase over time. An effective mobile site with "Push To Call" and mobile maps can significantly boost phone calls and visitors to your business location.
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