For retailers who wish to embrace the true shape of shoppers, The Shop Company unveils a new line of attractive plus sized mannequins
Changing the Shape of the Shopping Experience
The days of the petite sized 4-6 consumer are now a far gone memory, and as the face of the American female purchaser has changed, so should the mannequins that are fashioned to be a representation of them. At the Shop Company, mannequins are made to embody the beauty of a size 14 woman by providing plus sized silhouettes that accentuate the curves and celebrate a spirit of voluptuousness.
A spokesperson at the Shop Company said, “We understand that a mannequin is purposed to aid retailers in providing women with a mental picture of what they would look like if they too were so similarly garbed. For isn't that a retailer’s primary goal, to provide a translatable mental image in such an arresting manner that it aggressively piques the senses and turns the hesitant buyer into an eager one? But if plus sized women only see clothes displayed on the traditional emaciated mannequins that dominate most clothiers, then the chances of this mental image ever taking root becomes practically impossible.”
The Shop Company believes that designers, manufacturers, and the progressive minded retailers will all jump at the opportunity to appeal to the group of shoppers who are undoubtedly their largest market by having their plus sized clothing options elegantly displayed and draped on their mannequins. “It is not only aesthetically appealing to the potential buyer to see clothes so displayed, but it is also good business sense on behalf of the enlightened retailer,” he added.
The Shop Company provides a product that is made with the finest material and that is built to last. Their mannequins are constructed with numerous poses and stances that will provide retailers with many alternatives when providing new and vibrant storefront displays with the change of the seasons.
The Shop Company is glad to be forerunners in the initiative to change the way America thinks about beauty. Promotion of a healthy body image is fundamental in not only building strong girls and women, but also in providing a confident consumer who feels included and excited at every turn of her shopping life.
'About' section: The Shop Company is a leading retailer of mannequins, dress forms and store displays. The Shop Company takes great care research to understand their customers’ needs and concerns and provide them with customized solutions and service . Since their launch in 2011, The Shop Company has quickly become the leader in store display products for boutiques and national chain stores.
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