New Venture Brings Quality, Craftsmanship To Reflective Dog Vest Market
New venture SJS Enterprises takes aim at the expanding reflective pet apparel market, bringing professional grade quality and craftsmanship to an increasingly discerning customer base.
Reflective dog vests are rapidly becoming one of the most popular forms of pet apparel on the market, and it’s easy to see why. Highly visible day and night, a reliable reflective dog vest guards your pet against both automobile and hunting accidents.
So says SJS Enterprises, a brand new American-owned consumer goods producer gearing up to jump into the reflective pet apparel industry. Rather than ratcheting down costs in an effort to pump out the cheapest product possible, SJS is concentrating on improving product quality by redesigning the reflective pet vest from the ground up.
CEO of SJS Enterprises, Stacy McIntosh, shares her thoughts on the SJS design philosophy: "We've found a large number of inexpensive offerings for reflective dog clothing, but there's not many that emphasize quality over cost. We're changing that trend…by offering professional grade quality and expert craftsmanship on our new line of dog vests."
Marketed under the name SafetyPUP XD, the SJS flagship product will arrive to market in late December 2013. "We're not interested in the price buyer – there are plenty of cheap, low quality offerings out there. We want the discerning customer, the customer who understands that a high quality dog vest is more durable, more visible, and ultimately more secure."
SJS doesn't just talk the talk – a direct comparison of the SafetyPUP XD large dog vest against several leading pet apparel offerings provides a stark contrast. Instead of the flimsy fabric used by most brands, the SafetyPUP XD utilizes dual-surface 300D Oxford Weave fabric. McIntosh explains the design choice: "We went with Oxford because it increases both garment resilience and overall lifespan…It's tough, lightweight, and it sheds moisture, so it works in both urban and natural settings. It's more expensive, but it's worth it."
If the current mood in the pet apparel market is any indicator, it looks like SJS is going to have their hands full with future orders. "We think pet owners are smart enough to know the difference between a budget product and a product built to last," says McIntosh with a smile. "We're betting on it." If the first run of dog vests is any indication, SJS Enterprises is going to make a lot of pet owners very happy indeed.
About SJS Enterprises
Based in Modesto, California, SJS Enterprises is a new venture dedicated to providing premium quality consumer products across a broad range of industries. Unlike many producers of commercial goods, SJS Enterprises does not concentrate on minimizing production costs to satisfy the lowest-price market, but is known for investing time and capital into product research, material engineering, and customer-requested feature development. As a result, SJS products, like the SafetyPUP XD Reflective Dog Vest, offer superior craftsmanship, value, and utility than many brand name manufacturers while remaining competitively priced.
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