Digital Marketing Agency Shares Important Metrics Strategies for 2014
Melbourne digital agency shares expected 2014 Google SEO trends and digital marketing areas to be sure to measure.
“Strategy is one of the most important elements of digital marketing,” says Matt Gilman, co-director, “But measuring is equally important. Digital marketing allows us to measure like never before, which enables us to either stop an ineffective marketing campaign from bleeding money or to capitalise on a highly successful approach that can be expanded for maximum ROI. As companies look to the following year they should absolutely ensure that metrics methods are in place to help them.”
Google 2014 Predictions for SEO
Search Engine Watch is one of the many sites looking at 2014 Google predictions and many areas listed as important, including: content management, mobile SEO, the importance of getting involved with Google+ in order to gain favour with Google SEO, and social media.
Matt Gilman urges people to ensure they look at ways of tracking offline marketing methods, too, “There are definitely some great articles to read up on online, that tell you what SEO analysts and experts anticipate based on what’s happened in 2013. We see trends moving in the direction of continued mobile optimisation, mobile search, and website metrics like heat mapping. Tracking your analytics can definitely help you continually boost your conversion rate which is essential to maintain and further your organic Google rankings.”
Offline Metrics Important, Too
He added, “While online marketing is awesome due to the ability to track, there are still some effective offline marketing techniques that you should continue to leverage. Don’t forget to strive to measure success rates there, too.”
Website metrics and website development for conversion optimisation are some of the many areas where Twenty4 shines.
twenty4 is a Melbourne digital marketing agency who works to collaborate with clients on all things digital. The company has had some very positive reviews for website development, SEO, digital strategy, and other areas of digital marketing.
17b William St.
Cremorne VIC 3121 Australia
P: +61 3 9005 0055, F; +61 3 9011 9718
Media Contact: Matt Gillman, Co-Director
Web Design Portfolio http://www.twenty4.com.au/design-portfolio/
twenty4 is on Facebook - http://www.facebook.com/twenty4.digital.agency and Twitter - http://twitter.com/twenty4_digital.
Tel: +61 3 9005 0055
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