Elite Body Squad Unique Packaging Hits The Spot With Target Market
Elite body squad one of the UK's growing fitness accessory companies have launched their new product packaging for their range of weight lifting straps.
The packaging now includes a zip lock, waterproof bag to store the straps in and presents not only an additional USP but also the opportunity to increase exposure to the brand still further.
The company has positioned their brand to sell to the top end of the health and fitness market where quality and appearance are particularly influential to buyers. Not only is it important that the product is of good quality but these days it is also just as important for product packaging to stand out too.
Company managing director Jago Holmes had this to say about the changes to the packaging – 'We wanted to present our new line in the most professional and quality looking way that we could, but also to make it functional and not something that the customer would just throw away after opening.' Jago continued – 'we wanted our weight lifting straps pouches to be multi-purpose and used over again which is why we opted for a zip lock bag, which gives us the perfect opportunity to raise brand awareness and promote our striking logo. If our products are used in the gym and customers have the logo not only on the product that they're using itself but also on its packaging which they also take to and from the gym then this increases our brands exposure dramatically.
The initial design was inspired by military insignia as we felt that this kind of image would resonate with our main user demographics of males between the ages of 18 – 40, so the packaging was intended to be an extension of this first concept.'
This latest release of weight lifting straps from Elite Body Squad further illustrates the company's drive to develop its market presence and add to its growing range of fitness accessories.
As economic times begin to improve then there should be a greater scope for small businesses like this to grow and flourish throughout the coming years ahead.
About Elite Body Squad
Elite Body Squad is a new sportswear and fitness accessory company who provides the highest quality training equipment, fitness accessories and workout gear. An initial launch of their unique weight lifting straps have been a great success. There has been much demand for the high quality workmanship, honest design and use of the best possible materials which makes this brand so popular and effective.
Elite Body Squad
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