Henry Bukke Painting Expands Into Retail With Henry's Best Paint Paddles
Henrietta Bukke Nielsen, Psych Major, Unlikely Painting Contractor and Entrepreneur Launches New Retail Product Sourced in USA
There are paint sticks available in bulk originating off-shore . From China, usually. There are also paint sticks available in bulk made right here in the US.
WoodPaintSticks.com prefers the domestic product and the idea of keeping American foresters and mill workers gainfully employed and their families off the bread lines.
The hard working Mainers produce a better product than can be found anywhere off-shore. That is the reason Ms. Nielsen brought it to market.
The path that led Ms. Nielsen to the painting business and consequently to market the paint stirrers was a winding one. Her story is on her 'About' page, the highlights of which are touched on here.
After college, Ms. Nielsen was one of the many 'under-employed' of her generation -who could not find a job in her field. To make ends meet, she went to work for a local painter. After a while she thought she would be better off working on her own.
She named her new company after her great-grandfather's company, who did business for many years under his own name "Henry Bukke Painting - Paperhanging." It was during this transition she learned of a cache of Henry's old tools and paraphernalia in the attic of her grandfather's house. Among that stuff she found a box of paint paddles that she was able to trace back to a veneer mill in Maine that is still in business.
Noting that the quality of the hardwood sticks was superior to the imported freebies available at the local paint store, she decided to buy some for her employees to use.
Somewhere along the way, she realized that there were very few mills left in this country, that continue to produce such goods and she felt good ordering from the mill. She recognized the arrangement was a win-win for her company as well as for the people (and their families) who worked in the forests of Maine and in the mill.
As a way to help retire her college loans more quickly, Ms. Nielsen decided to offer the hardwood paint stirrers on the retail market.
The idea would be to create a win-win-win situation. The Mainers benefit from increased sales, Ms. Nielsen's makes a little profit to pay down her college debt and the end user wins, getting a superior hardwood paint stick that is made in the USA at a reasonable price.
Who Uses Paint Paddles?
Painters do, obviously. However, the professional painter (or, protective coating specialist) needs more than the one or two given away at the paint store. Contractors routinely purchase the sticks in bulk.
So far, the sales have been brisk.
Ms. Nielsen was surprised to learn about other uses for the paint paddles. Many gardeners use the sticks to label plants or rows of plantings.
As well, others use them for a variety of craft projects, perhaps most notably, for a handle on the hand-held fan sometimes used as wedding favors. For that use, a strong stick is required, all of uniform color and shape.
“Henry’s Best Wood Paint Paddles” is the winner in that department, as many of the imported variety cannot claim those attributes.
WoodPaintSticks.com is a new website created to compliment the roll out of a new product called "Henry's Best Wood Paint Paddles."
WoodPaintSticks.com is owned by Henrietta Bukke Nielsen, who is also the proprietor of Henry Bukke Painting & Decorating Co. The paint sticks are the first foray into the retail market for Ms. Nielsen and her company.
Henrietta Bukke Nielsen
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