New Feature Improves Performance Of Weight Lifting Straps
UK based fitness accessory company Elite Body Squad report growing sales of their entire range of weight lifting products and announce a clever twist on their new release of traditional lifting straps by adding a unique feature.
The problem that occurs with many brands is that the straps can bunch up in the palms which makes the gripping of the bar even more uncomfortable and also the cotton digs in to the backs of the hands.
To fix this drawback, Elite Body Squad use a thicker grade of quality cotton in their manufacturing and added a thin neoprene pad on the back so there is no digging in to the wrist.
Company CEO Jago Holmes had this to say about his companies latest release – 'We wanted to add to our range of products and we knew that our customers wanted an alternative to the old style of cotton weight lifting straps which were too short and made of a thinner material which through our research and trials were found to cause more pain than simply not using any at all.' Jago continued, 'Another big concern that we found was when using heavy weights how the straps tended to dig in to the skin deeply on the back of the hands which again caused more pain and discomfort to the lifter.
We wanted to solve both of these issues and decided to use a thicker weight of cotton and give them an extended length so they could be wrapped around a bar several times.
But the biggest innovation we wanted to add was the neoprene padding to the back of the hand. From our own studies we knew that this was a real game changer and completely transformed the training experience when using heavier weights'
With the release of their latest product - padded weight lifting straps it certainly seems as though this company has a real ethos of quality and innovation at its core and this will only help to stand them in good stead as the business develops and grows in the future.
About Elite Body Squad
Elite Body Squad is a new sportswear and fitness accessory company who provides the highest quality training equipment, fitness accessories and workout gear. An initial launch of their unique weight lifting straps have been a great success. There has been much demand for the high quality workmanship, honest design and use of the best possible materials which makes this brand so popular and effective.
Elite Body Squad
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