Amazonís Master Plan To Wheel Us In? Now Is The Perfect Time To Join Amazon Prime, Says Finesseur
Amazon increased the minimum order amount for free shipping right before the holiday season. Kitchen brand Finesseur argues that this is the perfect time to join Amazon Prime.
"Now is a great time to sign up for Amazon Prime," says Allison Montgomery, spokesperson of Finesseur, the cookware brand which launched their signature food scale last July. "The $79 annual fee for Prime is quite comparable to the basic annual membership fees of warehouse clubs like Costco, BJ's, or Sam's Club, which cost you around $45 to $55 per year. But, you have many more products to choose from with Amazon. Costco has about 4000 active SKU, while we are talking about millions of different items which are currently sold on Amazon."
Since Amazon's first attempt at tapping into retail, the online giant has expanded into electronics, jewelry, fashion, household products, and even perishable food. Many of the products listed on Amazon are Prime shipping eligible, including all products that are sold or fulfilled by Amazon.
"Going to a warehouse club is a hassle. You always have to try and find a parking spot close enough to the entrance, elbow your way through other weekend shoppers to find a decent deal, trek around the warehouse twice since you missed picking up an item or two, and spend another 20 to 30 minutes in the cashier line just to pay," adds Montgomery. "That is at least 2 to 3 hours of valuable weekend time."
Usually, there are multiple retailers selling the same item listed on Amazon. To win business, retailers compete to offer better service and prices. That means prices are often lower on Amazon due to competition.
Moreover, consumers are now very used to doing research about products online before making their purchase, another huge advantage Amazon has over warehouse clubs. For example, when people shop for digital kitchen scales at Costco, they look up kitchen scale reviews on Amazon from their smart phones for comparison. Usually, they find better models on Amazon at a better price.
"You can pick the same basket of items on Amazon. It's usually cheaper, almost always faster, and definitely a gas saver," says Montgomery. "The only things you'll miss are the free food samples, and the discount on the gas you'll need to refill after your weekly Costco run. Most savvy shoppers have already figured out which is the better deal."
Often, warehouse clubs offer a 2-3% cash back program to attract customers. To compete, Amazon introduced their Subscribe & Save program back in 2007 which offers 15% off regular prices for products purchased automatically at regular intervals. The service sends the products to you every one, two, three, or six months automatically, and without charging the standard shipping cost.
"The holidays season is the perfect time to join Amazon Prime," says Montgomery. "Christmas, Hanukkah, or Kwanzaa, it's the time to shop for family and friends. Why jam everything in your luggage on the way home? Why trek to the post office and spend extra money for shipping? Take advantage of the free two-day shipping and send your gifts directly. If you spend $2-3 more, Amazon will even gift wrap the item for you."
Amazon expects high holiday sales in 2013. Wall Street analysts project Amazon's 4th quarter revenue to be $25.9 billion. This projection alone is about 42% of the online retailer's revenues of $61 billion during the entire year of 2012.
Finesseur brings fashion design, precise engineering, and top quality craftsmanship together in American kitchens. Finesseur believes kitchenware should be not only functional, but also inspirational.
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