Tom Light Consulting Shifts Hit Gaming from Land Based to Online
Tom Light Consulting leads entertainment company Hit Universe of Fun into the online world for Slovenia, Italy and international operations.
Hit Gaming, an entertainment company worth €27 billion, took the decision to add an online operation and collaborated with Tom Light Consulting, specialist marketing consultants for the iGaming industry, to ensure its success.
As a result, Tom Light Consulting has now partnered with Hit d.d. to create a unified brand expansion into three new broad markets: Slovenia, Italy and international operation.
Throughout the complex process of constructing the brands, Tom Light Consulting contributed a unique in-depth knowledge of the industry when bearing in mind the different criteria and standards that are crucial for this type of project.
“Our experience is in helping large scaled entertainment companies like Hit with their marketing and business plans, to increased players acquisition and enhance retention,” said Tom Light Consulting spokesperson.
Tom Light Consulting managed and led the process of analysis and negotiations with the various leading platform providers in search of the most suitable partner to work with. Key consultants from the company, Tom Light and Sherry Noy, guided Hit in the process based on best practices and acquired industry intelligence. Detailed analysis and research was also done in cooperation with Tom Light Consulting.
“Due to the unique situation Hit was facing, we advised them to purchase a platform which caters all three brands and allows synergy with the land based operation,” said the consultant.
“This type of platform needed to be modified based on an existing platform to fit all requirements by Hit.”
The Hit Group ranks amongst the largest entertainment providers in Europe with seven gaming and entertainment centers, one tourist resort, 11 hotels, a travel agency and more. Hit pioneered gaming in Slovenia nearly 30 years ago, when the first gaming salon opened its doors in the Park Hotel, in Nova Gorica. Today the company employs more than 2,350 employees across the business who will benefit from the new platform.
For more information visit http://www.hit.si/.
About Tom Light Consulting
Tom Light, founder of Tom Light Consulting, was raised in Tel Aviv Israel, and quickly rose to prominence in the gaming industry, playing key roles within the online marketing, gambling industry, financial trading and tobacco industry. At 21, he wrote a financial column for a well-known Israeli newspaper; “Yediot Ahronot” and has since provided marketing strategies for Amazon, eBay, Men’s Health and Demand Media. He now provides iGaming marketing services and strategic development. For more information visit http://www.tomlightconsulting.com/
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