Auphonix Replenishes Pop Filter Inventory At Amazon
New Stock Features Identifying Logo To Help Customers Recognize Brand
The filter, which retails exclusively on Amazon, has been recognized by its customers as one of the leading brands of pop filter on the market, with customers happy to pay a little bit more knowing that they will be buying a quality filter, and not a product that is just going to break on the second use.
There have been a number of recent reviews of the pop filter, with customers saying things like "the filter worked perfectly" and "The attachment is very small and the arm is a perfect length".
So to help customers to choose a quality filter, Auphonix is now clearly labeling their filters with a prominent logo placed right on the filter itself. The logo will not affect the function of the filter in any way, but it will serve as a reminder that this is not just one of the "also-ran" pop filters on the market.
Lee Nolan, from Zanshin Marketing, has this to say about the new branding.
"It was important to us to know that customers could easily find the Auphonix filters on Amazon, and not be disappointed by buying an inferior product instead. Now, the Auphonix pop filter will be easily recognizable and makes purchasing the correct filter a stress-free transaction
What is a pop filter?
Everyone will have seen a pop filter in use, but maybe never knew what they were for or what they were called. They are essential pieces of equipment in recording studios and radio stations. The filter is a simple device, basically a clamp, a flexible neck, a circular frame and a fine mesh. It attaches to a microphone stand, and the frame with the mesh sits in front of the microphone. The purpose is to block the plosive sounds (letters like p and b, which require a fast exhalation to pronouns) from causing air to hit the microphone and creating a thumping sound.
About Zanshin Marketing
Zanshin Marketing, under its Auphonix brand, retails a quality pop filter to the burgeoning home recording market. As well as retailing a pop filter, the company also has a strong focus on the education of its customers in the dark arts of great audio and video production.
Tel: (503) 608 7667
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