Auphonix Rebrands Product So Customers Can Choose Wisely
Branding Change Inspired By 5-Star Product Review
There is currently a huge range of pop filters available on the Amazon store, ranging in price from $4 to nearly $50. It's almost impossible to tell whether any particular filter is one which is going to do its job properly, or whether it's just going to fall off the microphone stand or refuse to hold its position.
The Auphonix pop filter is a quality filter, holding firm on the stand and clearly making a huge difference to audio recordings. The many 5-star reviews on the Amazon listing bear this out.
In order to make it easier to find the Auphonix brand pop filter on Amazon, and to help ensure customers know they are getting the real deal, the Auphonix logo will now be printed directly onto the mesh of the filter. Customers will easily be able to identify the filter as one of quality material and sturdy construction.
The current stock of Auphonix pop filters at the Amazon warehouse is nearly depleted and will soon be replaced with this new range of more easily identifiable filters.
With the continuing explosion in home recording, Auphonix continues to work actively in the market to help aspiring and intermediate level audio producers create their finest work.
What is a pop filter?
When speaking into a microphone there are certain letters that produce a short, sharp puff of air when spoken. The most common sounds that do this are the letters p and b. Other sounds that can cause trouble are t and d, while the s sound, known as sibilance, causes its own unique problems.
When this air hits a microphone is causes a distortion or thudding sound that can ruin an otherwise perfect recording. A pop filter, usually circular and comprising a frame holding a piece of mesh, sits between the microphone and the vocalist and diffuses the air from these sharp sounds.
About Zanshin Marketing
Zanshin Marketing, under its Auphonix brand, retails a quality pop filter to the burgeoning home recording market. As well as retailing a pop filter, the company also has a strong focus on the education of its customers in the dark arts of great audio and video production.
Tel: (503) 608 7667
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