Growing Beyond Amazon - Finesseur Announces New Online Kitchenware Store
Kitchenware brand has more to showcase about their signature food scale. Finesseur garnishes their online store with additional details, pictures, and videos to enhance customer shopping experience beyond what is possible with their Amazon product listing
"We have good relationships with Premium Partners and Amazon," says Finesseur spokesperson, Allison Montgomery. "Amazon offers a great online retail platform and provides a state-of-the-art product fulfillment solution. And, Premium Partners is bringing us tremendous success with our signature food scale. However, the information we can provide customers in an Amazon listing is very limiting. We want to tell our customers more about our product before they make a purchase."
Third party merchants are limited to 2000 bytes of text and 9 images in their Amazon listings. And, third party merchants are restricted to using only a few basic HTML formatting options: bolding, italics, and line breaks. On the other hand, products sold by Amazon are able to use many additional formatting features, such as embedded tables, enhanced images, and demo videos, in their well-designed product pages.
"We respect Amazon's policy, and we accept the way things are run on Amazon. At the end of the day, we choose to use their service," added Montgomery. "However, we want to provide an alternative for our customers. They are free to shop and compare, but we want to provide a better channel for them to find out more about our products. At the very least, customers should not be distracted by advertisements while shopping. We are offering a high end product, we want to make the shopping experience a part of the complete package."
"We understand most customers already have their accounts set up with Amazon, and many want to take advantage of Amazon Prime shipping. That's why we added direct access to our Amazon listing from our webstore," added Montgomery, when asked about the Amazon hyperlink on the company's shopping page.
In their new online store, Finesseur provides a more detailed product information section. The store also features vivid editorial images and a slide show from the latest photo shoot with their kitchen scale.
Finesseur brings fashion design, precise engineering, and top quality craftsmanship together in American kitchens. Finesseur believes kitchenware should be not only functional, but also inspirational.
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