How The U.S. Tea Industry Is Faring
During the past few years, the economy has been struggling, dragging down most businesses and industries with it. The tea industry, however, has fared better than most while imports continue to rise.
Economically, the country is showing the first signs of recovery. Experts have considered tea to be recession proof, and despite the extended length of the recession it held on to its popularity and continues to grow more popular. Tea is being found in greater quantities in specialty stores and supermarkets. Competition has also increased, leading to different forms of tea which supermarkets are trending to sell in different parts of the store.
From shelves and vending machines dedicated to tea to related products in health sections and candy aisles, there is definitely an increased presence. Supplement and extract retailers and departments sell it. The market has even expanded into the soft drink markets. Tea leaves and ready-to-drink jugs and containers are readily available. Convenience is another aspect leading to the industry's rise. While tea bags were introduced in 1904, ready made bottles and a number of products such as tea infusers have made it much easier for people to consume the drink.
In 1994, the Nutritional Labeling and Education Act increased the awareness of how healthy it is to drink tea. It's also considered to be the least expensive beverage per serving and is extremely competitive with other types of beverages. Even during the height of the recession, experts predicted a 2-3% increase annually in financial growth. Experts estimated the value of the tea industry in 1990 to be about $1.8 billion and near $8.2 billion in 2011.
It's no wonder the industry keeps heating up. In addition to being tasty, research is showing that tea, especially loose leaf tea, has a lot of health benefits. Offerings such as Coolahoo's Premium Tea Infuser on Amazon make it easier than ever before to prepare. These types of products are helping people find different teas to explore and like. No wonder the tea industry has seen a boom.
Coolahoo is a new company and provider of the Premium Tea Infuser, sold on Amazon.com. The product was launched in July 2013 and is seeing robust sales and is getting many positive reviews. The Coolahoo.com site features blog articles and news related to tea.
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