Breaking The Curse Of Online Retail -- A Picture Is Worth More Than A Thousand Words To Finesseur
Finesseur spices up their Amazon listing using vivid, high quality images from photography competition. The new campaign sparks customers engagement and leads to 20% increase in online sales.
"Unlike shoppers at physical stores such as Macy's, Neiman Marcus, or Williams-Sonoma, online buyers cannot touch and feel the actual items on Amazon," said Montgomery. "They have to rely on images to learn what the products are like. In this campaign, we aim to let potential buyers know that we are offering an exceptional product. The results so far have been phenomenal."
The company posted 9 new images on their Amazon food scale listing, including 4 studio images and 5 editorial images. "We needed fresh ideas and new perspectives. We wanted the editorial images to project the environment and lifestyle our product offers to our customers," said Montgomery. "Instead of working with just one photographer for this campaign, we decided to host a competition."
"We selected a group of top notch photographers, and invited them to join our competition. After receiving several impressive submissions, we simply picked out the best images for our campaign," added Montgomery, when asked for more details about the brand's new strategy.
For Finesseur, not only sales numbers increased as a result of adding the new images. The images also sparked more social interactions between customers. According to the company, activity in their Amazon kitchen scale Customer Questions & Answers section has nearly doubled in the past two weeks.
Finesseur brings fashion design, precise engineering, and top quality craftsmanship together in American kitchens. Finesseur believes kitchenware should be not only functional, but also inspirational.
This is a press release. Press release distribution and press release services by EmailWire.Com: http://www.emailwire.com/us-press-release-distribution.php.