Top Sales Trainer Says Laziness is Key to Sales Success
Can laziness get you more sales? Yes, according to Frank Rumbauskas, author of the New York Times best-seller Never Cold Call Again and top Dallas sales trainer.
The claim sounds too good to be true, but according to Rumbauskas, that's exactly how he achieved tremendous success in his sales career, and how his clients are doing the same with their sales teams.
"If there's one thing that really irks me, it's when I'm accused of turning salespeople into order takers. This is absurd -- why? Because turning salespeople into order takers shouldn't be an accusation. It's really an accomplishment and an achievement!"
Rumbauskas' sales training revolves around systems. Through his home study course, The Never Cold Call Again System, as well as through his corporate sales training workshops, he teaches salespeople how to systematize the sales process. And by doing so, they also systematize the sales prospecting portion of it as well.
"Why cold call when you can replace that antiquated, ineffective method with Information Age systems that will attract your ideal prospects to you, rather than you having to chase them at random and hope someone will talk to you?"
Frank's training ranges from more traditional methods of self-marketing for salespeople, such as direct mail, flyer distribution, free seminars, and more, to cutting-edge techniques including in-depth, advanced LinkedIn training.
One story in particular reminds Frank of just how much people don't understand the concept of automation. He tells us, "NeverColdCall.com is an automated business system, yet I had a disability insurance salesman stalking me for months, completely unable to understand that my business continues to run whether or not I choose to get out of bed each morning!"
Through his online course, as well as his Dallas sales training company, salespeople are able to turn their sales prospecting into exactly the same type of automated system as Rumbauskas enjoys with his business.
To learn more about The Never Cold Call Again System, please see http://www.nevercoldcall.com
FJR Advisors, Inc.
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