The Australian TV Takeover
The trend in Australia is away from traditional television and towards Internet TV service
A wide range of devices will support Foxtel Play including laptop computers and the Xbox 360 games console. Late model Samsung smart TV as well as PC or Mac computers will also support the TV-streaming service that lets users watch pay-TV channels. Jim Rudder, Foxtel product executive director, was "surprised" to discover the popularity of at home computer viewers. "We didn't expect such a big uptake with PC and Mac viewing - it's been the strongest,'' Rudder said. Foxtel Play’s offering went live on July 30 and officially launches today. "We thought maybe the smart TV experience would be the most popular, and it's been strong too, but the strongest response by far has been with PC and Mac," he added.
Foxtel Play service is contract-free and offers four channel packs consisting of a choice of 47 live TV channels. Monthly subscriptions start at $25 with sports and movie packages available for an additional $25 each. Foxtel Go on-demand TV-streaming service is also available on Apple iPhones and iPads as well as some Samsung tablets and phones. The Go app has already been downloaded over one million times with more than 360,000 users since its November launch. However, the majorities of Go users were choosing to stream channels live rather than watch TV shows on demand. "Eighty per cent of the viewing is still live,'' Rudder said. “The biggest proportion of viewing has been for Sky News and sport and on the weekend we're getting big peaks.”
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