Best and Worse Ways to Influence Local SEO Rankings of 2013
The majority of local businesses who have websites are constantly looking for ways to improve their location in Google’s search results, but Google’s SEO algorithms are always changing.
This year’s results were released earlier this month and help provide a strong blueprint for businesses, both new entrants and established in the local search space, and how to limit marketing budgets and generate a great visibility. The theme then, is perhaps “less is more”.
The first section of the survey dealt with where to prioritize local marketing efforts, to identify the important of eight thematic clusters of ranking factor that affect search rankings the most. This includes place page signals, on-page signals, external location signals, link signals, review signals, personalization and social, mobile and behavioral signals.
Other characteristics looked at positive ranking factors and avoiding negative ranking factors, such as mismatched NAP information across the web, incorrect business categories, presence of multiple google places landing pages, reports of violations on a business’s Google Places landing page,and the absence of NAP information on a website completely.
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