Skin Care Company Promotes Facial Mud Mask With Rap Song
Natural skin care company, Pure & Essential Minerals, inspires young people to take care of their skin.
"Everyone needs to take care of their skin. But the question for us became: how do we inspire people to take some time each week to nurture themselves?" explains Drew Waters, marketing manager at Pure & Essential Minerals. "There is a whole younger generation who haven't even considered the importance of taking care of their skin."
The company wrote some lyrics and gave them to Miami-based rapper JMoon to play with. The final result became the Mud Mask Rap. The song and music video is featured on YouTube and shows in an inspired montage of common skin conditions that can be helped by applying a weekly facial mud mask and portraits of faces proudly wearing their mud masks.
The company's own facial mud mask, the Dead Sea Mud Mask, is experiencing a leap in sales due to this one savvy move. Another reason for its popularity is the all-natural ingredients it contains. Dead Sea cosmetics have a long history and solid reputation for offering the ultimate benefits in facial and skin rejuvenation.
The Dead Sea, located between Jordan and Israel, is the world's oldest Spa. Its waters and mud contain over 21 minerals found nowhere else in the world in such quantities. When applied weekly, the Dead Sea Mud Mask draws out excess oils, toxins and impurities from the skin as well as naturally hydrating and replenishing the skin's tone.
The mud mask is used by all kinds of people, young and old, who are seeking an extra glow in their complexion. It is suitable for all skin types and ideal for managing common skin conditions, including acne, large pores, eczema and psoriasis.
The Dead Sea mud mask is available at a reduced priced for a limited time at Amazon.com:
About Pure & Essential Minerals
At Pure & Essential Minerals, we believe the most powerful
and effective ingredients for the care of your skin come directly from nature.
Pure & Essential Minerals Dead Sea mineral products are manufactured using only natural and organic ingredients direct from the source. All of our skin care products are created to help restore the natural vitality and radiance of your skin.
Pure & Essential Minerals
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