Canadians Embracing Mobile Marketing
Many more Canadians are finding the advantages of smartphone promotions appealing
Executive Lead for Customer Intelligence at SAS Americas, Lori Bieda explains, “When you couple the power of the smartphone, with really smart analytics, retailers have an opportunity to forge some really strong customer relationships, and elevate their marketing to new levels.” She adds, “Retailers, who recognize the power of customer information and analytics and use it to deliver location-smart personalized offers to consumers, when and how customers want them, will win the lion share of the shopping basket.”
When it comes to taking advantage of the opportunities mobile marketing presents, Canadian women appear to be a “few steps ahead of men,” the findings show. Fifty-one percent of the women surveyed say they would return to a store if offered smartphone-based, localized promotions compared to only 43 percent of men. Canadian women are more likely than their male counterparts to cash in on smartphone based in-store deals also. Forty-four percent of women say they would buy multiple items if presented with relevant promotions versus only 31 percent of men.
In summary, the study reads, “Retailers with both an online and bricks and mortar presence should consider offering purchasing suggestions to their customers while they are in store. Seven in ten surveyed said they find it helpful when retailers make suggestions based on their previous online purchases.”
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