In Terms Of Numbers
Understanding PPC metrics is the first step to online business success
The numbers associated with an online business are difficult to master but once you understand what they represent, you will wonder how you ever got by without them. Fortunately, there is not much mathematics involved on your part, since software tallies them up and presents them to you in several different formats. Suffering to understand the numbers and the concepts behind
them now will give you all the information you need to manage your future affairs and achieve business success.
Pay-per-click advertising or PPC numbers are the most important and the numbers are called metrics. Monitoring your metrics can show you exactly how well your PPC campaign is working and where it could use improvements. PPC metrics have many acronyms and short forms; memorizing these terms and what they represent is your first step in understanding the big picture. CPA or cost-per-action is one such term that shows how much you are paying for
your PPC actions. CTR or click-through rates is another, which quantifies PPC strategy and optimization such as keyword usage and web copy. It shows how well the strategies work to increase the number of people clicking on your ads.
There are many other terms and an in depth understanding of them is a profession in itself. However, a basic understanding of them is important for any online business owner. Thinking in terms of numbers is not a natural thing for most people but it is something that can become habit forming over time.
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