Changing Landscape of SEO Matters
Applications playing larger part in searches
Searching is the top browsing activity overall, and it is little surprise that the browser used on one's computer is likely the browser one wishes to use on one's phone. But an increased number of individuals now seem to prefer applications for a growing number of activities, and that includes searchers.
The reason for the move to apps seems clear, the interfaces are more user-friendly on the average.
So how is one to successfully survive the app-based search ecosystem? Brands will be forced to comprehend the applications on the market and value propositions of each. But an important factor is that app-based iterations are often app UI “windows” that will give the same results as
the computer version of the browser. This affects SEO basics in a few ways.
The URL structure means the responsive approach is not always the best way to handle near-term strategy. Staying aware of subdomain or directory are acceptable in providing adhere to additional practices. Crawler Access, Page Load Speed, User Experience, Content Optimization, and Crawlability Obstacles, must all be accounted for.
It can be said that a whole new 'search ecosystem' is evolving with the current landscape. The composition of social media and topical search applications are creating new dynamics, and with it, new paradigms for SEO workers. It is more common behavior for users to skip Google in favor of Yelp to find a shop near him/her.
Facebook is one of the most popular applications, and thus assists in the changing of SEO landscape as well. All the basics are determinant in terms of branding content by Google and other engines, while the About section plays a large role in visibility. However, the consistency
and engagement that it will play in success for Facebook mobile applications is limited.
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